Beyond the Basket: Shopping Data and AI in Disease Forecasting and Women’s Health (21:27)

HDR UK Midlands is one of the nine regional networks within Health Data Research UK (HDR UK), the UK’s national institute for health data research. HDR UK Midlands aims to improve health outcomes by linking and using health data across the region to drive health related research and innovation. As part of this mission, HDR UK Midlands connects universities, researchers, and health organisations across the Midlands to focus on local health priorities, share expertise, and develop impactful health data projects. By working together, HDR UK Midlands supports studies on disease prevention, diagnostics, and personalised treatments, helping to improve healthcare for people in the Midlands and contribute to national health research efforts.