Videos / Using storytelling in conversations about data (55:51)

Using storytelling in conversations about data (55:51)

HDR UK

Public Engagement in Data Research Initiative (PEDRI)

14 July 2026

Last Updated

1 January 2026

Explore the role of visual storytelling in doing good public involvement and engagement in data research.

Drawing on work with the Wessex Secure Data Environment, Anna Feigenbaum - Professor of Media and Digital Storytelling at the University of Glasgow - shares examples of co-created resources, including animations, videos and games, that help connect with diverse communities. Discover how this approach which involves researchers, creatives and communities, can build trust and counter misinformation by directly engaging with the values behind people’s hopes and fears around data. Katie Oldfield from Research Data Scotland chairs the session.

This webinar is part of PEDRI’s ongoing series aimed at promoting our Good Practice Standards. This session will offer practical insights for those working in data science or public engagement.

The webinar was recorded on 4 September 2025.

Instructor

Katie Oldfield

Senior Engagement Manager, Research Data Scotland

Organisations

HDR UK

Public Engagement in Data Research Initiative (PEDRI)

The Public Engagement in Data Research Initiative (PEDRI) is a sector-wide partnership of organisations working with data and statistics. PEDRI shape better data research by promoting transparency, diverse voices and good public engagement practices.